However, having always been mistaken for being 10 - 15 years younger than I actually was, I soon realized that age is just a number, and that I am not my mother’s 40. This was the inspiration behind Brand New Diva.

Celebrating the “Grown and Sexy” woman, Brand New Diva offers lifestyle, health and beauty information to mature, confident, forward thinking women who are through playing games and are ready to take on bigger and better things.

Today's older woman is fly, fit and fabulous. We are living longer, taking better care of ourselves and looking better than generations past. We are entrepreneurs, career women, mothers and grandmothers.

Brand New Diva represents a new generation of women who are redefining what an older women is expected to be, recognizing us for the women that we have become—not for the age that we are. Passionate, strong and unwilling to accept the status quo, we are the embodiment of true renaissance women who love and live life to its fullest.

The Brand New Diva lifestyle is for the divalicious woman who represents everything a woman can be; smart, funny, strong and beautiful. A Brand New Diva always makes a fabulous entrance and an unforgettable exit.

Brand New Diva Blog The Brand New Diva Blog keeps you updated on all new articles and changes to the brandnewdiva.com website, subscribe here.

Brand New Diva Community - Find Your Inner Diva Brand New Diva's community site provides a collaborative environment where members can network with other dynamic women who are embracing their maturity with style.

divalicious, Brand New Diva's e-zine for the Grown and Sexy Woman! Coming Soon! divalicious, the only e-zine for and about the Grown and Sexy Woman! divalicious, everything a Diva is—and wants to be.

Brand New Diva Lifestyle The lifestyle of a Diva can be challenging. Most of us have a lot of balls in the air, hoping and praying that they don’t all fall down at once and smack us on the head.

Beauty for the Grown and Sexy Woman Beauty can be a beast for older women. However, we do get better with age. It's all about how you work it.

Fitness The Brand New Diva Way Fitness - When you get older, it's not about being able to get into a pair of jeans; it becomes more about being fit and healthy.

Brand New Diva Style Styling after forty comes naturally for a Brand New Diva. As we get older we need to keep our personal style as updated as possible without dating ourselves.

Older Women and Relationships Relationships take on a whole new meaning when you get older. They can either create bonds or bondage. The challenge is being able to tell the difference.

Nutrition and Dieting, The Facts and Fat of It Learning about proper nutrition and dieting, stopped my yo-yo dieting, and put me on the road to better health.

Health and the Older Women As women our health issues vary in type and occurrence. The key is to invest in as much preventive care as possible.

Motherhood - A New Perception Motherhood changes things, I don’t know how or why but once you have kids the world looks different, as if you are suddenly given a new set of glasses.

Skincare for Older Women Skincare for older women can be tricky. Are you experiencing increased roughness, irregular pigmentation and a decrease in elasticity? These are just some of the signs of aging skin.

Hair Care and The Older Woman - The Mane Event Our hair is our crowning glory. We divas need to know how to keep our glorious mane beautiful—even if it isn't ours.

Makeup Tips for Older Women – Please Make Me Over I have always loved makeup, back in the 80’s my favorite lip color was Wet n’ Wild #521.

Contact Brand New Diva Need to contact Brand New Diva?

About Tracy Caldwell The idea of creating an "About Tracy" page never entered into my plans. However I think a little background, to my background will shed more light on what inspired me to create Brand New Diva.